How four beautiful homes in Primrose Hill captured an eclectic London Look, each sold and listed by Savills

Tell us two words that have ever stunted the creative process more than these: ‘resale value’. When decorating a home, it’s easy to get caught up on ensuring you’re making your home attractive for the next buyers when (or if) you do come to put it on the market, but often at the expense of designing a space that you truly love.. 

The good news is that no matter your decor style, it’s likely there’s a buyer out there for your home. So embrace living in the moment, we say, and create the home of your dreams, rather than of the next person to live in it. 

If you still need convincing, take a look at these four very different properties, all in London’s sought-after Primrose Hill area. Each takes a very different approach to decor, yet each was listed and sold by real estate agency Savills. Though no two are the same, all these homes feel like their previous owners have taken a no-holds barred approach to their home’s design. 

Creative and eclectic decor  

This six-bedroom home located on Steele Road is full of character. In the open plan kitchen living space, a neutral palette is brought to life with the owners’ eccentric belongings, part gallery, part curiosity shop. Elsewhere, dramatic decorating choices set the tone. Rich, deep jewel tones adorn the walls in the main bedroom, while timber cladding creates an equally bijou atmosphere in the open-plan bathroom and wardrobe suite. 

It’s a home that would lend itself to many styles, with beautiful proportions and original features, something perfectly showcased by the owners taking a bold route with their design choices. 

Charming, classic style  

As a scheme that plays with classic elements, the design of this property on the corner of Chalcott Square might best encapsulate the style of property you’d expect to see in this postcode. However, while the property’s period features are undoubtedly given centre stage in this scheme, it’s the modern contrasts that truly enhance the space for a contemporary luxury style. 

Sleek handleless built-ins ensure that the space is practical, as well as beautiful, making the most of this bright and generous space. 

On-trend and contemporary 

This ground-level apartment on King Henrys Road certainly has the wow-factor - paying homage to some of the latest and most popular trends. The living room, clad almost entirely in Shaker-style panelling, creates a surprisingly contemporary through-line for many of the rest of the room’s in the property. An adjacent playroom, however, takes a more decidedly modern route. A picture window, so expansive that it becomes a defining feature of the living area, creates a strong connection to the landscaped garden too.  

Scandi-inspired minimalism

Taking a more minimalist approach to the design of this home feels like the natural choice, putting the spotlight on the architectural choices. A double-height lightwell brings natural light deep into the heart of the property, becoming the focal point of the main living area. 

It’s a home that’s easy to imagine yourself in as an outsider coming in, but for its previous owners, it’s still an undoubtedly joyful space. It’s a calm design, filled with texture and natural materials, as well as brilliant little vignettes of cool, contemporary design.