Peek at the new IKEA X MUD Jeans collaboration

(Image credit: IKEA)

published 9 April 2021

Following the release of their FÄLTMAL quillow, IKEA has announced yet another branch into the fashion industry – only this time, in the form of denim, essentially creating a new form of IKEA hacks themselves.

The home decor chain revealed their collaboration with MUD Jeans, a sustainable denim label that mirrors their ethical values. Together, the brands are recycling old denim into KLIPPAN sofa covers.

Each sofa cover is made from 40% post-consumer recycled denim, which equates to two pairs of pre-loved jeans. This inventive new method will save approximately 27,000 liters of water and cut the carbon footprint by 67% when compared to the industry standard.

The collaboration similarly aims to reduce landfill waste, as less than 1% of old denim is currently recycled into new garments. In joining forces, they hope to accelerate the change of adopting circular business models for the greater good of the planet.

In his discussion of the collaboration, Piotr Jakubiak, Deployment Leader at New Business and Innovation Deployment at IKEA Sweden, explains:

‘The KLIPPAN sofa is an iconic IKEA product. By offering new sofa covers made from recycled materials, we can help customers to renew their sofa and reuse materials. We are happy to work together with MUD Jeans to make the KLIPPAN sofa cover with recycled denim. This simple action will give new life to the sofas and worn jeans.’

Malin Nordin, Head of Circular Development at the Inter IKEA Group, emphasizes IKEA and MUD’s shared values, suggesting that ‘IKEA wants to grow within the boundaries of the planet’ and believes ‘all materials are valuable and should not be wasted.’

‘By joining forces with MUD Jeans, we can work together to secure new sources of recycled materials and develop products using post-consumer materials such as recycled jeans,’ Malin adds.

See: Take a peek at IKEA’s latest collection for the summer – including our Editor’s best picks

This KLIPPAN sofa cover will be available to buy across Europe. It is currently available to purchase in UK IKEA stores.

TOPICS

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team.

Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US whilst studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site.

Megan currently lives in London, where she relocated from her hometown in Yorkshire. In her home, she experiments with interior design trends and draws inspiration from the home decor ideas she observes in her everyday work life. Her favorite pieces include her antique typewriter and her expansive collection of houseplants. When she isn’t writing, she is browsing London’s coffee shops and bookstores to add to her ever-growing library, taking over the open shelving in her apartment.

Be The First To Know