Trailblazing Architect John Pawson Graces the New OYUNA Cashmere Home Line in a Poetic Ode to Nature
The fruit of a creative dialogue between the British minimalism maestro and brand founder Oyuna Tserendorj, the collection reinterprets his timelessly essential architectural explorations as soothing, refined Mongolian cashmere throws

"The greatest things always happen very naturally," Mongolian-born, London-based Oyuna Tserendorj, founder and creative director of luxury ready-to-wear and homeware cashmere brand OYUNA, tells me on a rainy Tuesday morning at her Golborne Road atelier in the West End. Released on October 10 and over a year in the making, the John Pawson x OYUNA collection is certainly one of them.
A spontaneous collaboration between Tserendorj and the British architect and minimalism maestro, this new, five-piece cashmere home line sees their two worlds collide in a poetic celebration of craftsmanship, researched simplicity, and nature. Referring to it as their shared "passion project," the OYUNA creator explains that no real planning nor budgeting went into the launch, but that "it all came together organically". And what better way to introduce the serendipitous essence of Pawson and Tserendorj's joint drop than stripping it back to the essentials? After all, if there's someone who has demonstrated that beauty needs no frills, that is Pawson himself. Informed by his world-acclaimed approach to minimalist interior design, these new OYUNA throws make the architect's neutral universe promptly collectible, bringing it into your home.
The John Pawson x OYUNA collection, styled in the architect's own home
"It all starts with the land and the nomads who look after it and its goats," Tserendorj says of OYUNA's tight-knit Mongolian roots, adding that once their undercoats have been collected, they go directly to the two local factories the brand has worked with for the past 22 years, before the finished product is shipped to London. That community-based storytelling served as the starting point for this artistic conversation, and soon the founder realized that it was Pawson's own work that needed to shine through. LAKE, available in ivory and feather, the forest and ocean-shaded CROSSING, and STONE, purchasable in slate or a moss and slate earthy palette, the three designs of the collection, "are cashmere interpretations of two of Pawson's projects" — Kew Gardens' Lake Crossing and his custom-made, slate stone wall texture.
Initially, "we recreated this beautiful frozen lake pattern, but as we weren't happy with the end result, we scrapped it completely and started again from the start," the OYUNA founder recalls. Combining vegetation and water-inspired colors, the John Pawson x OYUNA collection isn't just visually beautiful, but also designed to keep you warm and last for a lifetime. "I use these cashmere throws every single day," Tserendorj says. "Once you try them, you can't go back."
Soft, warm, and elegantly stylish, the John Pawson x OYUNA collection cashmere throws are crafted to accompany you throughout winter, letting the vibrancy of nature revive your home
Soft like a feather and gentle on your skin, the throws feel like a fluffy cloud to the touch, and don't make you itchy when wrapped around your shoulders and neck. Thanks to their peaceful tones, they make a luxe, cherishable addition to your bedroom finishing touches, or the ideal homeware accessory for those wanting to balance coziness and sophisticated aesthetics in their homes. But there's more that this line brings to the table than warmth and good looks.
"If you are looking for quality that lasts for longer, then you are in the right place," Tserendorj says of OYUNA. Still, with each of these products "come the whole provenance behind them, the rich history of Mongolia's nomadic communities, the country's artisanal tradition, and John's own values," she adds. And if it is true that buying less and buying better is the way forward, then "there's so much people can gain out of this collection."
The John Pawson x OYUNA collection is available exclusively on oyuna.com and at the brand's Golborne Road flagship
Be The First To Know
The Livingetc newsletter is your shortcut to the now and the next in home design. Subscribe today to receive a stunning free 200-page book of the best homes from around the world.
Material: 100% Cashmere
Size: 78 x 57′′
Price: $1,726
Material: 100% Cashmere
Size: 78 x 57′′
Price: $1,726
Material: 100% Cashmere
Size: 78 x 57′′
Price: $1,726
Material: 100% Cashmere
Size: 78 x 57′′
Price: $1,726
Gilda Bruno is Livingetc's Lifestyle Editor. Before joining the team, she worked as an Editorial Assistant on the print edition of AnOther Magazine and as a freelance Sub-Editor on the Life & Arts desk of the Financial Times. Between 2020 and today, Gilda's arts and culture writing has appeared in a number of books and publications including Apartamento’s Liguria: Recipes & Wanderings Along the Italian Riviera, Sam Wright’s debut monograph The City of the Sun, The British Journal of Photography, DAZED, Document Journal, Elephant, The Face, Family Style, Foam, Il Giornale dell’Arte, HUCK, Hunger, i-D, PAPER, Re-Edition, VICE, Vogue Italia, and WePresent.
-
Modernism Week Has Me House Hunting, but While a New Home Isn't on the Cards for Me, Shopping the Look Is Easy
Bringing together the best of mid-century and desert modernism, Palm Springs décor is any inherently cool, and totally timeless
By Devin Toolen Published
-
CB2's Stylish New Collaboration With "The White Lotus" Will Save You Spending $3,000 on a Hotel Room
Celebrating the show’s highly anticipated third season in Thailand, the collaboration has all the ingredients for an indulgent escape (sans TSA)
By Julia Demer Published
-
How Designer India Mahdavi Transformed a Former Post Office Into a 'Cinematic' New Arts Hub in Norway
Inaugurated in Trondheim last week, PoMo leverages the architect's fantastical understanding of interior design to envision a dynamic future for the city's modern and contemporary art scene
By Gilda Bruno Published
-
The Best Spas in the UK? Where Design Meets Wellness — These 10 Are Our Favorites
Lose yourself in the atmosphere of the best spas in England and beyond, each selected for their soothing and entrancing interiors
By Gilda Bruno Published
-
Never Mind the Super Bowl — The 30 Best Things to Do in New Orleans Right Now, as Recommended by Local Culture Insiders
Make your stay in the Big Easy count with our curated guide to its most spirited hotspots, from historic boutique hotels to charming eateries and bars
By Gilda Bruno Published
-
I'm a Modernist Design Geek — These 9 Desk Accessories Put an Unexpected Spin on Office Organization
Turn every working day into an inspiration session with our designer selection of cool desk accessories, blending artistry and functionality
By Gilda Bruno Published
-
Hidden Trails — Glassware Disruptor Sophie Lou Jacobsen's Insider Guide to Exploring New York
The rising designer shares her curated itinerary to the City That Never Sleeps
By Gilda Bruno Published
-
At This Three-in-One, Scenic New London Restaurant, Damien Hirst's Paintings Aren't the Only Masterpieces
Celebrated chef Jean-Georges Vongerichten's experimentation playground at The Emory's abc kitchens brings a slice of New York glamour to the capital and food so beautifully crafted it competes with the artwork
By Gilda Bruno Published
-
At This New Beverly Hills Members-Only Club, Old Hollywood Glamour Gets a High Tech-Meets-Gatsby Revamp
Sleek brass detailing, timeless terrazzo floors, and marble-drenched dining rooms: meet Gravitas, the tech-aided haven for bon vivants who want it all
By Gilda Bruno Published
-
I Cover Art and Culture for a Living — These Are the 12 Most Inspiring Events to Tick Off Your Bucket List This Year
From the most anticipated biennials to leading art and photography festivals, get your finger on the creative pulse around the globe with our edit of unmissable happenings
By Gilda Bruno Published