Lulu & Georgia's incredible Èlan Byrd rug collab is now on sale at up to 70% off - and so elevating

Èlan Byrd's new Lulu & Georgia collaboration spotlights earthy and tonal pieces, focusing on rich texture with intentional construction.

Lulu & Georgia rug collaboration with Èlan Byrd
(Image credit: LaRue PR)

For Lulu & Georgia founder Sara Sugarman, her background in home décor runs deep. "I was raised in a family business that glamorized houses, hotels, and other residences around the world since 1955," Sugarman explains. 

In 2012, she launched Lulu & Georgia — named after her grandfather Lou and father, George — because "starting my own décor company seemed like a natural evolution for me," she explains. 

Now, almost a decade later, Sugarman continues to evolve her company in the right direction, having collaborated with designers we love like Sarah Sherman Samuel and textile designer Èlan Byrd for a collection which includes some of the best rugs on the market.

Byrd brings her tactile, organic style to a new rug and pillow collection designed exclusively for Lulu & Georgia. Earthy and tonal, this collaboration focuses on rich texture and slow, intentional construction, with each style inspired by Èlan's distinctive natural fiber artwork.

"My inspiration for the collection is a combination of the traveled path of our ancestors mixed with the ancient dwellings they built along the way," Byrd explains.

With prices starting at $98 and running upwards of $3,998, the collection is perfect for elevating your home.

5 Lulu & Georgia x Èlan Byrd rugs to consider:

We've rounded up the five standout pieces from Lulu & Georgia's collaboration with Èlan Byrd below — all of which will make an impactful statement - and some of which are now on sale.

1. The Adobe Rug

Lulu & Georgia adobe rug

(Image credit: LaRue PR)
Adobe Rug by Élan Byrd starting at $498, at Lulu & Georgia
$498 at Lulu and Georgia

Adobe Rug by Élan Byrd starting at $498, at Lulu & Georgia

This hand-knotted floor rug features a dynamic pattern that contrasts with its woven border.

2. The Earth Maze Shag Rug

Lulu & Georgia Earth Maze Rug

(Image credit: LaRue PR)
Earth Maze Shag Rug by Élan Byrd , now $649, was $1,298 - 50% off
$1,298 at Lulu and Georgia

Earth Maze Shag Rug by Élan Byrd , now $649, was $1,298 - 50% off

Here, you'll find a hand-knotted Moroccan-styled rug that brilliantly strikes the balance amongst plush shag pilé and a soothing linear pattern.  

3. The Oasis Rug

Lulu & Georgia Oasis Rug

(Image credit: LaRue PR)
Oasis Rug by Élan Byrd now $389.40, was $1,298 - 70% off 
$1,298 at Lulu and Georgia

Oasis Rug by Élan Byrd now $389.40, was $1,298 - 70% off 

Luxurious and smooth, the contrasting pile rise strikingly highlights this handwoven floor rug's ornate pattern and elevates any space. 

4. The NoMad Rug

lulu & georgia nomad rug

(Image credit: LaRue PR)
NoMad Rug by Élan Byrd now $318, was $398 - 20% off
$398 at Lulu and Georgia

NoMad Rug by Élan Byrd now $318, was $398 - 20% off

A detailed ribbed design on this rug annexes attached texture to its magnetic neutral hues and geometric design. 

5. The Terra Rug

lulu & georgia terra rug

(Image credit: LaRue PR)
$1,498 at Lulu and Georgia

Terra Rug by Élan Byrd now $2249, was $4498 - 50% off 

Hand-crafted and artfully cleft, this colorful rug unites a luxurious high-low texture that is suitable anywhere in your home. 

Brittany Romano

Brittany Romano is Future's U.S. Shopping Editor, residing on the Upper East Side in New York City. From her start as a freelance fashion market assistant at Marie Claire to building a highly profitable commerce vertical at Us Weekly and AMI brands, Brittany has produced award-winning content covering everything from celebrity beauty hacks to must-have items from online sales. She is a graduate of New England College. When she isn't writing, you can spot her on Fifth Avenue lusting over the yet-another Chanel bag, making a stylish statement on her velvet couch (in the most luxurious sleepwear), or at a Boston Bruins game, in her signature So Kate Louboutins. 

Follow her on Instagram at @ItsBrittanyRomano