Do you want to elevate your home with high-quality furniture at affordable prices? Then NEXT’s new homeware collaboration with renowned British designer Jasper Conran is the perfect place to shop for new season decor.
Rich textures, bold colors, and premium prints are tied together in a timelessly elegant style across the new Jasper Conran London range, produced in partnership with NEXT. Launched earlier this month, the collection epitomises contemporary design and offers classic pieces across furniture, textiles, upholstery, lighting, bedding, and kitchenware.
An esteemed figure in the world of fashion design and interiors, Jasper has lent his experienced hand to this collection, designing each item in his own London studio. ‘I am extremely proud to be working alongside the UK’s number one retailer,’ he says. ‘Our goals have been aligned from the start, with the aim of bringing beautiful, good quality design to the high street and modern elegance to homes, with put together pieces that are high quality, comfortable, and practical.’
Melding enduring style with trend-led pieces that speak to the new season (and year) ahead, we’re itching to decorate with this comprehensive collection already. Since design inspiration is what we do best, we’ve put together three ways to embrace it in your own home.
Go Bold
A standout motif that runs throughout the collection is the championing of bright, bold hues accompanied by vivid, geometric patterns. Rich, primary tones offer an opportunity to dopamine dress your home as we head into winter, with graphic prints that give a modern edge to your space.
After all, accent colours aren’t reserved for walls only. Keep your living room paint ideas neutral and add a burst of bright through your furnishings instead. For this idea, the emerald Chiswick Chaise Sofa (£2,750) makes the perfect backdrop for the geometric patterned cushions in various oceanic shades of green and blue (from £42).
‘The cushions are a fantastic statement accessory that will elevate your lounge aesthetic and offer a refreshing pop of colour to your home,’ notes Jasper. ‘The quality, soft touch velvet fabrics and front and back detailing make these great value for money.’
If block colours don’t take your fancy, there’s plenty of stripes happening too. Vertical deck-chair style swathes have been having a moment recently, and the green stripe Bloomsbury Chair (£850) - a favourite of Jasper’s - embraces the trend head-on. For a more subtle striped idea, the statement striped glass jug (£46) is a playful touch to a tablescape or console table.
Embrace a Mid-century Modern style
There’s nothing quite like sumptuous leathers, warm walnut woods, and rich brown tones when it comes to curating the ultimate cosy living space. Combine those with a classic Mid-Century Modern aesthetic and you have a home that promises timeless luxury for decades to come.
From the Chiswick tan leather sofa (from £1,399) and marble top console (£1,399) to the Melrose chair (£850) and statement globe floor lamp (£220), these pieces all feature the neutral tones and clean lines we love most about those retro 20th-century classics. Even if you’re more inclined to a Scandi-cool style or an ultra-modern look, they make versatile design choices in any space.
Form and function also underpin the collection, with every item designed with modern dimensions for small space living in mind. However you decide to style your home, these new pieces from NEXT easily cross-complement one another, and each has a statement silhouette that won’t overwhelm the room.
Create a convivial space with curves
As much as we love a clean, sharp edge, sinuous curves are still dominating the design world, and it’s a trend Jasper’s collection expertly masters. These rounded edges offer a more organic, welcoming flow compared to harsh, rigid lines, making them a great addition to the more communal areas of the home.
‘A round table is such a versatile thing to have in your kitchen,’ explains Jasper. ’You can sit at it happily or you can have several people around it and still be able to have an inclusive conversation with everyone.’
For a convivial furniture idea that softens a room and invites conversation, the oval dining table (£699) makes the ideal foundation for your evening meal, particularly when paired with the Bray chairs (£299 for a set of two). Lit by Jasper’s pendant light fixture and bedecked with some glamorous glassware, you’ll be hosting a dinner party that promises to impress.
These pieces, along with the entire collection, allow for the practicalities of everyday family life serving the purpose of functionality and comfort, but also being adaptable, durable, and lightweight enough to move them around the home with ease.
Ready to create a Jasper Conran London moment to celebrate the launch of NEXT’s latest homeware collection? The new range is available to shop now in selected UK stores and online at Next.co.uk Prices range from £42 to £3,550.
Jasper Conran London is available at next.co.uk and selected Next stores*
*Delivery costs apply. Subject to availability. Restrictions apply.
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