It’s hard to believe it has been 15 years since Swedish fashion giants H&M first introduced their home interiors offshoot. It’s even harder to imagine how we were decorating our homes before then. Since its launch in 2009, H&M Home has firmly established itself as the number one destination for on-trend, chic and affordable home decor. With Scandi style at its roots and a finger-on-the-pulse approach to trends, H&M Home is a favorite for professional interior designers and novice home decorators alike.
So, it should not have come as a surprise to us when interior designer and ultimate tastemaker Lucinda Chambers sang the praises of H&M’s bath mat collection. “They're not expensive,” the designer told us, “but you can feel the quality of them, and how well chosen the materials they're made from are.”
Yet, we were caught off-guard. Had we been overlooking them? Too distracted by their marble trays and ceramic vases to notice their best bathroom accessories? As our executive editor, Pip Rich noted “If they're good enough for her, then I needed to head there right away — and now they're all I have in my home. She's right, the quality of the material is superb, they wash well and feel good underfoot.”
Admittedly, there are more exciting purchases in the world, it’s not often that you hear someone jumping with glee at the idea of a new bath mat. However, as with so many things, it's the parts that get overlooked that make the biggest difference. We can bet you use your bathmat far more frequently than you do your glass candle holders, so why not find one that you love.
And when could be a better time than now, when H&M is offering 30% off all of their designs?
We love the plush, cozy look of this tufted cotton bath mat. Imagine the feeling of putting on a freshly washed, fluffy robe. Now imagine that, but for your feet. That's what this bath mat offers, and that's exactly what we all deserve.
Undeniably simple, this bath mat achieves exactly what it set out to do. Constructed out of a soft, absorbent cotton terry material, this option comes in six different colors, and we wouldn't judge you for getting one of each.
"Fresh face, full soul" - this bath mat might be the inspiration you've been searching for to remind you to double cleanse your skin before bed. It doesn't hurt that it's delightfully fluffy as well.
This khaki green option is the perfect addition to any cosy bathroom, we love the soft, fluffy, tufted texture of this bath mat.
What's black and white and striped all over? This bath mat! It's also super soft and ultra plush, for a luxurious underfoot feel.
Add a fun pop of color to your bathroom with this patterned bath mat. It's all too easy for your bathroom to slip into the world of beige, this bath mat is an easy way to make sure your bathroom is as visually exciting as the rest of your home.
We love the geometric pattern of this bath mat. The neutral color way mean it would work in any room, and the fluffy material make it even more inviting.
If you're looking to inject some personality into your bathroom via accessories, this pink quilted bath mat is a no brainer choice.
While simple and neutral in color, we love the way this bath mat has created a sense of movement and pattern with the subtle changes in texture.
-
This Strangely-Shaped Side-Sleeper Pillow Is Going Viral for Super-Charging Beauty Sleep — And Preventing WrinklesThis silk-wrapped, ergonomically designed pillow is winning over wellness gurus — and its unusual shape might be the secret to waking up flawless
-
McGee & Co’s Outdoor 2025 Collection Is Designed to Survive Whatever Life Throws at It — Yes, Even Red WineSun, rain, working from home, and the occasional spilled glass? No problem. This outdoor collection makes an oasis out of everyday obstacles
-
Spotted: Fornasetti Plates Are 30% Off at Saks Fifth Avenue — Run, Don't Walk, to Snap up This Iconic CollectionIf you have ever wanted to have a Fornasetti piece in your home, now is the time to buy the Italian brand's icon face-themed decor
-
I've Always Wanted One of Joanna Gaines' Stylish Rugs, and I've Just Found Them on Sale — These Are the Styles I'm Tossing UpIt's the perfect way to add a stylish touch of old-world-money to your interiors without having to actually spend too much
-
51 Stocking Stuffers for Less Than $50 (From an Editor Who's Been Doing This for Two Decades, Now)Our executive editor knows a stylish stocking stuffer when he sees one, and lately, he's seen a lot of them
-
Furniture Deals For Your Living Room — Stolen Straight From Our Editors' Shopping CartsPut your trust in our stylish team of editors and shop from their living room furniture picks
-
I'm a Travel Editor — These Are the Coffee Table Books to Gift to Loved Ones With WanderlustForget ordinary destination guides: our curated edit of volumes for design-minded travelers brings you unexpected stories from across the world, told from fresh, captivating perspectives
-
Boring But Beautiful — 6 Sexy Kitchen Essentials You'll Want to Show Off, Not Hide AwayI've decided to scour the internet and find some of the best deals to make your hosting season stress-free and truly chic
-
West Elm's Faux Fur Throws Are Better Than the Real Deal — And Less Than $70 for Black FridayWest Elm’s faux fur throws are the ultimate universal gift — even if you’re gifting yourself
-
This Ingenious Table Seamlessly Transforms from Round to Oval, and Puts an End to the Dreaded SqueezeNo need for a kids' table this year. Meet the unassuming Scandi-style table that extends from seating two to ten (plus 6 other styles to shop)
