Is “Cozy Elegance” the New Quiet Luxury? A Peek Inside H&M Home's Masterfully Muted Fall Collection

The architecturally-inspired fall lineup leans into geometric shapes, irregular edges, and delicately muted moments. You won’t believe what $3.99 can get you

H&M Home fall 2024 decor collection
(Image credit: H&M Home)

Wealth whispers. Though “quiet luxury” has become a bit of a buzzword, losing some of its initial gravitas, the sentiment still holds true: expensive-looking homes are calm, soft, and serene. As summer’s energy winds down, autumn calls us back inside to our cozy retreats. And H&M Home’s new fall collection isn't just meeting that vibe — it’s elevating it.

H&M Home and luxury? Yes, you read that right. As someone who shops for a living, I was genuinely floored (in the best possible way) by the architectural brilliance and tonal finesse of this collection. Where you might expect fall’s usual suspects — jewel tones, shearling, maybe a maple leaf motif if we’re feeling frisky — this collection flips the script. Instead, it offers a neutral, almost ethereal palette of white, gray, taupe, and black. It’s every bit as comforting a cozy living room idea as a cliché bowl of pinecones, but infinitely more chic.

But what truly sets this collection apart are the shapes. Octagonal plates? Yes, please. The geometric vases and irregular edged-accents — some organic, some razor-sharp — easily double as art. And because luxury loves a surprise, there’s plenty of that too (a marble toothbrush holder? Why not?)

So, for your fall gatherings, set the stage with gleaming napkin rings and porcelain platters. And when the evening winds down, drift off in soft muslin. Prices start at a song (as low as $3.99!), which is just my kind of quiet luxury. Or perhaps "cozy elegance" is more fitting? Either way, I’m all for an opulent comeback.

Shop H&M Home's Latest Fall Collection

Julia Demer
Style Editor

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.