I Can Smell a Sellout — The New Ninja Swirl by CREAMi Is the Appliance Everyone Will Want Come Summer

The latest Ninja gadget takes healthy homemade ice cream to the next level, and if history repeats itself, it’ll be gone before you know it

Ninja Swirl by Creami
Featuring a unique protein-specific setting (among many others), the new Ninja Swirl is the final boss of healthy eating.
(Image credit: Ninja)

Pressed Juicery freezes. Morgenstern’s BANANAS in NYC. Disney’s Dole Whip. The Bigg Chill in LA. Those iconic soft serves you willingly overpay for on delivery apps? You can now make them at home — same texture, same swirl, same look — with the Ninja Swirl by CREAMi.

It’s the big sister of the viral Ninja CREAMi, the internet-famous ice cream maker still flooding your feed with protein-packed recipes. The premise remains: freeze your ingredients, press a button, and voila — ice cream. But where the original delivered great taste, the Swirl delivers something even better: real soft serve. The kind you’d get at a shop, not just a DIY pint in a plastic container.

With 13 one-touch programs and six soft serve functions, the Swirl was designed to create a smoother, airier texture than its predecessor. The settings include soft serve, frozen custard, fruit whip, CreamiFit, swirled frozen yogurt, and lite ice cream. CreamiFit is particularly major — it fine-tunes texture specifically for protein-based ingredients, so even if your mix consists of just fruit, protein powder, and milk, it’ll still come out creamy. Basically, it turns a basic protein shake into something that actually tastes like dessert.

The stylish kitchen countertop appliance also brings next-level customization — mix-ins for scoops, toppings for swirls, and yes, an output that lets you fill a cone. That’s huge. Unlike the original Ninja CREAMi, which required scooping from a frozen chamber, the Swirl serves up your creation just like your favorite froyo spot. If you still prefer classic scoops, it does that too.

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Naturally, the internet is already losing its mind. The machine quite literally just launched, but a few lucky influencers got it early, and judging by their buzzing comment sections, the demand is high. If the original’s constant sellouts are any indication, the Swirl won’t stay in stock for long.

Mine is already on the way — get it while you can.


If you’re on a Livingetc page, chances are style matters to you. And while the Ninja Swirl by CREAMi isn’t exactly a statement piece, its sleek, espresso-machine-adjacent design won’t be an eyesore on your counter either. With fluted details and an industrial-chic design, it’s one of the better-looking kitchen appliances in its category — perfect, since once you get into the habit of nightly protein ice cream, you won’t be stashing it away anytime soon.

Ninja Swirl by Creami

The latest addition to the CREAMi family whips up both scoops and swirls.

(Image credit: Ninja)
Julia Demer
Style Editor

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.