In just a few weeks, fanciful fashion brand RHODE will be closing its doors. “This wasn’t an easy decision for us, but ultimately, new and exciting dreams are calling us forward,” shared RHODE founders Purna Khatau and Phoebe Vickers in a heartfelt Instagram statement. While no updates have been given regarding their best-selling West Elm homeware collaboration, it’s safe to say once the current inventory sells out, it’s gone for good.
For fans of RHODE — diehard and casual alike — the news is a gut punch. Even I, not typically one for florals, found myself charmed by their frill-trimmed pillows and cheerfully patterned sheets. The brand’s colorful, carefree ethos transitioned seamlessly from dresses to duvets, earning a devoted following over the past decade.
The announcement comes two years after RHODE faced a high-profile trademark infringement dispute with Hailey Bieber, whose beauty brand of the same name launched in 2022. While it’s unclear if the closure relates to any lingering customer confusion, one thing is certain: if you’ve ever considered adding their floral-filled bedding sets into your repertoire, now’s the time.
“Looking back, it has been a wild ride — what began as an idea between two friends grew into something so much bigger than we could have ever imagined,” reflected Purna and Phoebe. “We are honored by the opportunities we were given, humbled by the talent we collaborated with, and grateful for all the friends we made along the way. Above all, we also had FUN!”
RHODE, and RHODE x West Elm, you will be missed.
Price: $49
This might just be my favorite piece from the collection: a jewel-toned botanical floral print framed with an unexpected teal border. Like the other designs in this cheerful lineup, its nostalgically fresh feel (made even breezier in cotton) pairs easily with other patterned sheets and pillows in the collection.
From: $99
If the Begonia napkin set featured in past Livingetc edits caught your eye, why not extend the charm to your bedroom? The vintage-inspired floral print is even sweeter at this scale. Choose from calming Lagoon blue or sunny Dijon yellow.
Price: $49
Boring bedscape? Enter the bolster — the best styling trick in the book. Its lean-lined linearity forms quite the contrast to ordinary pillows, and when paired with a charming thistle print like this, is all the more striking. Bonus: this throw pillow is great for neck support, too.
From: $169
Quilts deserve more love. Duvets have their place, but sometimes you need a finishing layer to feel properly tucked in. This vintage-inspired quilt is cheerful without feeling outdated, hand-quilted in India for a touch of artisanal charm. Plus, it’s reversible, so it’s basically a BOGO.
Price: $49
Pink and green — a color combo that feels like an instant mood boost. While I can’t pretend Wicked didn’t push this pillow cover over the edge for me, it’s the summery vibe that seals the deal. Perfect for brightening winter blues, it pairs beautifully with chocolate brown, cream, or baby blue bed linens.
From: $99
Blue might not traditionally be a neutral, but the soft heirloom charm of this sheet set could change your mind. Reminiscent of well-worn denim, it carries a nostalgic, comforting appeal. These sheets are ideal for layering — whether paired with florals from this collection or adding a playful pop beneath a solid duvet.
-
Quince Towels May Just Be the Internet's Best Worst-Kept Secret — Low Price, High Quality? I'm Stocking UpIt's Turkish terry, sans splurge. And yes, they're worth every bit of the hype. Here's why you should hop on the hotel towel train, too
-
6 Living Room Color Mistakes That Are Making Your Space Feel Small and ClaustrophobicFor a living room that feels capacious rather than confined, experts urge you to steer clear of these shades
-
Quince Towels May Just Be the Internet's Best Worst-Kept Secret — Low Price, High Quality? I'm Stocking Up
It's Turkish terry, sans splurge. And yes, they're worth every bit of the hype. Here's why you should hop on the hotel towel train, too
-
You Know Her for Cardigans — But Jenni Kayne's Candles Are Just as ChicThese non-basic, non-pollutant candles capture the essence of life’s most beautiful places
-
Brigette Romanek Just Invented the Coffee Table 'Canyon' — And It's My New Favorite Way to Display BooksThe designer’s latest Crate & Barrel collection turns storage into statement, starting with a coffee table that makes your best-looking books part of the display
-
Modernism Week Has Me House Hunting, but While a New Home Isn't on the Cards for Me, Shopping the Look Is EasyBringing together the best of mid-century and desert modernism, Palm Springs décor is any inherently cool, and totally timeless
-
CB2's Stylish New Collaboration With "The White Lotus" Will Save You Spending $3,000 on a Hotel RoomCelebrating the show’s highly anticipated third season in Thailand, the collaboration has all the ingredients for an indulgent escape (sans TSA)
-
This Fashion Designer's Collab With USM Sees the Design Classic Turned Into a Bed and Armchairs for the First TimeArmando Cabral blends his West African heritage with European craftsmanship in a bold, modular collection for Swiss brand USM
-
It's Not Just for Pillowcases — This Smooth, Skin-Friendly Silk Comforter From Cozy Earth Is the Ultimate Bedding UpgradeWe may not know exactly what heaven feels like, but 100% Mulberry silk is probably close
-
Goodbye, Ugly Organizers — This Architectural Utensil Storage Has a Clever Hidden Detail to Stop Your Knives 'Dulling'"The Base" by Material is a kitchen countertop organizer with a hidden attraction — and after a week together, I can confirm: the feelings are mutual
