This Strangely-Shaped Side-Sleeper Pillow Is Going Viral for Super-Charging Beauty Sleep — And Preventing Wrinkles

What if I told you that for $95, you could sidestep wrinkles, facial asymmetry, dry skin, and — perhaps worst of all — pillow face? No serums, no supplements, no suspicious injectable — just sleep. Meet Le Grand Pillow, the silk side-sleeper sensation going viral within a certain beauty-obsessed subset of TikTok, thanks to devotees like Devon Kelley — who’s already put us onto mouth taping, facial massage, and other skin-saving quirks we never knew we needed.

Unlike a standard pillow — even a silk-covered one — this trademarked, dual-crescent bedding design prevents the usual flattening effect that leads to asymmetry, puffiness, and fine lines forming on one side over time. Instead, it suspends your face just above the sleep surface, alleviating pressure on delicate facial tissues. Just position your ear in the center of the crescent, let your forehead rest against the top curve, and your chin against the bottom. Voilà!

A silk pillowcase is a solid start — hypoallergenic, gentle on skin — but Le Grand Pillow goes further. Proven to reduce sinus compression, snoring, and even neck and back pain, it’s been a post-procedure recovery staple for over 20 years. By combining the two powerhouses — silk with an innovative ergonomic design — you might just save yourself a trip to the derm.

Theresa Armour, co-founder of Burke Williams Day Spa — a California wellness staple since the 1980s and founder of the exclusive H2V skincare line — knows a thing or two about beauty sleep. So, are these Le Grande Pillow claims legit? “There are definitely some benefits,” she says.

“For back sleepers, any standard pillow with a silk pillowcase will do. But side sleepers should consider a specially designed pillow to minimize wrinkles and prevent facial asymmetry.” While Le Grand Pillow also comes in cotton or satin, Theresa stands by silk for beauty sleep: “It wicks away moisture, helps prevent breakouts, and keeps hair looking good. Plus, its smooth surface is gentler on skin and hair.”

Apparently, gentle on the eyes, too. Paired with Le Grand’s sculptural shape, there’s no chance of it blending in with the rest of your pillows — but that’s exactly the point. Its curved, contemporary silhouette creates quite the contrast against standard rectangular cotton pillowcases, adding a touch of texture and dose of dimension to your bed. Maybe it’s an ergonomic choice. Maybe it’s an artistic statement. They’ll never know. Suffice it to say, I'm adding one to my cart — immediately.

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We’ve long sung the praises of silk at Livingetc — and when it comes to beauty sleep, the more, the better. Here are the silk essentials we swear by.

And another pro tip: Swap your pillowcase — nightly. “To maintain hygiene and prevent breakouts, I advise clients to change their pillowcases every night, no matter the fabric,” says Theresa Armour.