When Ruggable dropped its 2025 Trend Report, most of the styles — "Dark Elegance," "Color-Blocked Minimalism" — seemed pretty self-explanatory. But one poised-to-be-popular aesthetic stopped me hard in my tracks: “Coastal Scandifornia.” Even as a style editor steeped in these things, I had never heard of it. Obviously, I called in reinforcements.
“‘Scandifornia’ reinvents the coastal decor trend by combining seaside decor with Scandinavian minimalism,” Ruggable’s senior creative director, Cassandra Leisz, tells me. She describes these rugs as a blend of classic coastal motifs — think blue-and-white stripes or woven details — but “reimagined with a contemporary palette of sage, teal, and golden yellow.” The style is an easy way to inject pops of color into a dull space, she adds, making it the perfect remedy for anyone still recovering from the monochrome overload of the early 2020s.
After giving it another think, this unusual crossover actually makes perfect sense. Scandinavian minimalism has been the design movement to watch for years, and having already spawned an entire family of micro-trends — Coastal Grandmother, sea glass decor, 'Amalficore' (I could go on) — coastal interior styles were ripe for a fresh evolution.
“As coastal decor continues to be a trending interior aesthetic, Scandifornian design offers a fresh, modern take on the trend for 2025,” Cassandra continues. But why tell you when I can show you? Shop "Scandifornia," the coolest new rug trend that you've never heard of — until now.
Price: $169
Size: 2.5' x 7'
Cassandra Leisz, Ruggable’s senior creative director, points to the Coastal Linear Stripe Slate Rug as a perfect embodiment of the “Scandifornia” aesthetic. “Its mix of slate blue, soft taupe, and ivory adds a refined yet casual touch that complements both laid-back and sophisticated interiors,” she shares. And, as with all Ruggable designs, it’s conveniently washable.
Price: $249
Size: 6' Round
This patterned rug leans right into Scandi design principles with its restrained palette, clean lines, and iconic Nordic crosses. Growing up in California, I can also attest that it pairs seamlessly with the breezy, elevated boho vibe synonymous with the West Coast. The rug comes in various shapes and sizes, but the round option offers an especially compelling contrast to its linear motifs.
Price: $189
Size: 4' x 6'
Cassandra highlights this wave-inspired design for its “calming blue hues set against a Nordic-inspired backdrop.” Bold yet grounding, it’s the kind of hero piece that commands attention, anchoring any room with its dynamic pattern. Whether in a neutral space or paired with contrasting bolds like orange, this blue patterned rug makes a statement without overwhelming the room.
Price: $249
Size: 4' x 6'
There’s a lot to love about the “Gaia” tufted rug, which features an intentionally distressed, vintage-inspired design. Warm corals, ochre yellows, and soft charcoals blend serendipitously, lending an inviting, storied feel to this intricate piece. Lean fully into the Scandifornian look by styling it with woven accents and seafoam blues.
Price: $259
Size: 2.5' x 7'
You might remember this Goop x Ruggable rug from its drop last July — I certainly do. It’s been living rent-free in my mind ever since. With its understated teal tone and micro-patterned diamonds, it toes the line between California cool and Scandinavian subtlety.
Price: $289
Size: 4' x 6'
Rounding out this list is another Ruggable collaboration, this time with the delightfully eclectic designer and potter, Jonathan Adler. This ink-inspired line design is anchored by a “copper” hue, though for me, it immediately calls to mind rich, sandy beaches or coastal hiking trails after a fresh rain.
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