The Shag Rug Trend Gets a Much-Needed Trim — These Short-Pile Styles Hit the 70s Sweet Spot

1970s-inspired rugs have been getting longer, fuzzier, and harder to clean — but short-pile shag might be the happy medium we’ve all been waiting for

modern and miniamlist home with short shag rug in gray color, with beige sofa, round timber coffee table, floor lamp, and brick fireplace
Not too long and not too short, modern shag rugs have all the nostalgia and none of the fuss.
(Image credit: Rugs USA)

For the past few years, it’s felt like sheep from New Zealand to the UK have been taking hair supplements — rugs are getting progressively shaggier, with some editorial styles reaching near-human hair lengths. It’s all part of the ongoing 70s revival, seen everywhere in interior design trends.

There’s something free-spirited about taking texture to new heights — until you have to clean it. Shag is all good and groovy until you realize that what you thought was wool is actually plastic, or worse: an unmanageable lint trap that eats socks and snacks on pet hair. Which is why these short-pile shag rugs might be the happy medium we’ve all been waiting for — all the texture you'd expect from the best rugs, but none of the chaos.

bedroom with lots of natural light, two brown leather armchairs, curtains over sheers and a shag rug

Super-shaggy rug styles, though controversial, have been cropping up everywhere.

(Image credit: Josh Grubbs. Design: Heather Peterson Design)

Interior designer Arvin Olano seems to have reached the same conclusion. “I was craving a new, refined texture for my Rugs USA collection,” he shared in a recent Instagram post. “During my research, I came across the most incredible short-pile mohair rug — but I couldn’t believe the five-figure price tag. That’s when I realized there were no short-pile shags at an attainable price point to achieve the look I wanted. There were plenty of long-haired options, mostly made of plastic, but for my collection, it had to be wool.”

And thus, Gaia was born — a 100% New Zealand wool rug in four neutral tones, soft, plush, and practical. High-end versions of this concept — like the egg-shaped, masterpiece, Ato by Gallotti & Radice, which debuted at Salone del Mobile 2024 — have been floating around the luxury sphere since the ’70s comeback. But if you don’t have a five-figure budget for a floor covering, styles like Arvin's are among the first to bring that sensibility down to earth.

Which got me thinking: if short-pile shag rugs really are the best of both worlds, there have to be more of them out there. So naturally, we went looking — because the groove never really went away, it just needed a trim. Here's what I found.


Wondering how to clean a shag rug? We promise it's easier than it looks.

Julia Demer
Style Editor

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.