Magic carpets — they’re not just for fairytales. A rug can make or break a space. It's the difference between a room that’s minimal or maximal, modern or rustic, colorful and cozy, design-forward or artistic. Packed with so much transformational power, rugs can be whatever you want them to be — a statement piece, the focal point of a room, a simple backdrop, and everything in between. Whatever your goal, a rug will inevitably shift the vibe, so deciding where to buy your rugs isn’t something to be taken lightly.
As someone who quite literally shops for a living, I’m here to help. I’ve spent hours doing IRL research — popping into stores, touching the best rugs, and asking the tough questions to make sure your hard-earned dollars are spent wisely. And you should know, I’m very picky.
Given how often we look at and interact with rugs, I'm convinced that, like any other piece of quality furniture, you should invest your absolute maximum. So whatever that number is for you — whether it’s $200 or $20,000 — I approached my search with the goal of finding the best retailers across all styles and price points.
The result is a comprehensive edit, making it easy to find beautiful, high-quality, and even unexpected options that complement your space for the perfect price. I've curated a few of my favorite picks along the way, but feel free to shop around and see what catches your eye. Without further ado: grey rugs, Persian rugs, jute rugs, patterned rugs — you name it, these are the six stores currently sweeping the floor with their offerings.
Where to Buy Rugs
ABC Carpet & Home
ABC Carpet & Home isn’t just a rug store — it’s the rug store, especially if you get the chance to visit their NYC flagship. Emerging from humble beginnings as a market of individual rug sellers in the 1800s, ABC now boasts the most impressive rug collections not only in Manhattan, but worldwide. With a mix of local craftsmanship, global finds, and one-of-a-kind vintage pieces, it’s a must-visit for rug seekers, if not for the eye candy alone.
I recently ventured into their bottom level: rug heaven. It feels less like a store and more like a rug library, filled with stacks and stacks of unique styles. How their staff masterfully navigates the assortment, I’ll never know. ‘Berber?’ I asked. ‘Right here,’ they replied. ‘Abstract?’ Casually leaning against the far wall. ‘Jute?’ ‘Head over to the left.’ It’s a sight to behold. Despite offering several more affordable options, which I’ve included below, ABC’s rugs might not be the cheapest, but they’re certainly the most spectacular.
Size: 5' x 8'
Price: $750
Was: $1,000
Irregular dash shapes on this wool rug create a butterfly effect, reminiscing the dots of a Monarch. But unlike a Monarch, it's a rich dark blue, lending to a captivating depth. It’s the perfect blend of modern appeal and painterly sensibilities. Pair with white or bold colors for a major pop, or use subdued tones to let this rug take center stage.
Size: 8' X 10'
Price: $246.75
Was: $329
An ABC rug for under $300? Believe it! Handwoven in India with sustainably sourced cotton, this cheerful, summery rug is impossible not to love. Perfect for sunny rooms, vacation homes, or anyone who likes a space with personality.
Size: 3'9" x 5'9"
Price: $1,052.25
Was: $1,403
I experienced this rug in person, and trust me, the photo doesn’t do it justice. Its muted colors evoke a stormy sea, yet it feels so tranquil and calming. The 5% bamboo silk and 25% New Zealand wool construction is silky soft and worth every penny.
Ruggable
‘Whoops!’ says your guest, spilling red wine on your pristine white rug. If you’ve been watching season 5 of The Kardashians, you know this scenario would provoke on-screen drama and likely an even bigger IRL meltdown. The panic — the horror! Enter: Ruggable. Their clever rugs mean you can actually be cool about these everyday mishaps — not just pretend and unravel later — because your rug is, in fact, washable. ‘No worries,’ you say with ease — major flex.
And don’t mistake washable for less stylish. Ruggable’s offerings are as beautiful as they are diverse, with collaborations including designer Jonathan Adler, the late and great icon Iris Apfel, and my recent favorite: The Hiltons. They're heiress looks at affordable prices. And in an almost dizzying array of sizes: area, runner, and round rugs in nearly any dimension you can dream of. Don’t know what size to get? They have a guide for that, too. Ruggable thought of everything, and I do mean everything, making it an essential stop in your rug search.
Size: 5' x 7'
Price: $279
No one does geometric patterns like Jonathan Adler. They always have that iconic ‘60s glam. This green patterned rug immediately caught my eye with its cleanly curved lines (perfect for the current Tenniscore trend, might I add). Complete with a 4.6/5 star rating, it's elegant enough to elevate any room. Pair it with soft blues, metallics, and colorful accents.
Size: 5' x 7'
Price: $289
Toile prints have a special place in my heart, and this Ruggable option is simply perfect. The borders, proportions, and warm cream with navy blue are executed to perfection. Regencycore is all the rage right now, but this timeless piece will be loved for the long haul. Consider it in runner form for a grand hallway entrance.
Size: 5' x 7'
Price: $219
Boasting an impressive 4.8/5 star rating over 3,722 reviews, this is one of Ruggable’s most beloved offerings. The rich gem-like shapes, ornate border, and just the right amount of distressing make it feel storied without being drab. Available in several timeless hues, including amber red, soft blue, and white opal.
Anthropologie
You can always count on Anthropologie to deliver unique offerings — the kind that look worldly and vintage (usually code for “very expensive”) but are, to my delight, quite reasonable. Most start at around $68. The saying goes, “jack of all trades, master of none.” While Anthropologie is a lifestyle destination covering everything from clothing to candles, this doesn’t hold true here. Anthropologie does rugs exceedingly well, despite offering such a vast variety.
If you’re on the hunt for something fun, trendy, or timeless, Anthropologie has you covered at prices you can’t refuse and quality that exceeds expectations. And if you’re feeling fancy, they have a small selection of luxury, one-of-a-kind options too. Anthropologie’s rugs are a high-low mix, with mostly low to mid-range finds. As a pizza-with-caviar kind of girl myself, this balance is ideal.
Size: 3' x 5'
Price: $173.60
Was: $248
‘Brilliant’ doesn’t even begin to describe this rug. The large-scale florals are so densely piled and vibrant they practically dance in the room. This Anthropologie rug doubles as art. Layer with other prints for a maximalist space, or let this piece take the spotlight. It's dopamine decor at its finest.
Size: 3’3” x 6’7”
Price: $1,198
Somebody PLEASE buy this so I don’t have to. I’m in love. First off, it’s vintage, which earns major brownie points. But those colors?! How often do you see blue paired with red outside of the 4th of July? Exactly! This whimsical piece is a guaranteed conversation starter. Style with black or brown leather furniture for contrast.
Size: 3' x 5'
Price: $208.60
Was: $298
This warm and romantic jute rug from Anthropologie feels like an idyllic garden escape. Picture it in a living room, sunroom, or any space that’s bathed in natural light. It may shed a bit, but much of that will subside in 6-8 weeks — a small price to pay for such harmonious beauty.
Wayfair
If you’re searching for home decor or furniture and don’t check Wayfair at least once, what are you doing? That’s not a rhetorical question. It’s 2024, and if you aren’t using Wayfair as a guide, a best friend, and a way to discover the latest and greatest from almost any brand under the sun (at the lowest prices, I might add), you’re doing yourself a serious disservice.
Wayfair’s rugs are no different. The retailer carries many of my favorite brands, like Allmodern and Loloi. Their shipping is fast, often free, and reliable — much like their returns policy. But my favorite aspect, especially as a shopping editor, is the customer reviews. With a massive customer base willing to be candid — sometimes comically so — you can get a strong gauge on whether or not this is the rug for you. I’ve seen phenomenal picks under $100 and others so pricey I start to wonder if I should switch careers. The notion of having ‘something for everyone’ is truer nowhere else.
Size: 5' x 7'6"
Price: $470
Was: $670
Geometric rugs are a fantastically modern way to add interest to a space. While modern sometimes denotes cold and soulless, this Jason Wu-designed pick is vibrant and lively — just look at that burnt orange hue! I love its elongated rectangles, which add an elegant touch. You’ll also be pleased to know that this rug is stain-resistant.
Size: 3'11" x 5'7"
Price: $98.65
Was: $150
Delicate botanicals hand-illustrated by Rifle Paper Co. co-founder and artist Anna Bond dance along this stunning rug, made in collaboration with Loloi. Despite its elegant appearance, this rug is built to withstand everyday wear, and power-loomed to grace even the busiest rooms. Pair with other jewel tones to enhance its rich feel, or opt for cream and lots of potted foliage for a brighter look.
Size: 6' x 7'
Price: $260.95
Was: $999.99
Cowhide rugs can be polarizing, but I’m a fan, so I had to include this rustic beauty. Sitting happily under the $300 mark, you might be surprised to learn that it's genuine and crafted in Brazilian tanneries, making each one truly unique. It wasn’t always at such a low price, but as you’ll quickly discover, Wayfair has the best sales, and this one is currently a staggering 74% off. Run, don’t walk.
Amazon
I won’t claim Amazon is the go-to destination for the chicest, most design-forward rugs. But maybe this is your first adult rug purchase, or you’re planning to move in the next year. You might be unsure about a certain style and simply want to test the waters. Or perhaps, in this economy, the lower the price, the better. If you see where I’m going with this, Amazon's rugs are a budgeter’s dream.
Their rug assortment is also, in a word, massive, and their business model — from shipping to returns — a well-oiled machine. Where else can you bundle a pack of hangers, face wash, a box of cereal, and an area rug and get it in two days, free of charge with Prime, or better yet, by tomorrow? Amazon is a magical place that shouldn’t be overlooked, especially in the realm of rugs. I have a knack for finding the diamonds in the rough, so I've included my three favorite picks here.
Size: 5' x 8'
Price: $149.99
A jute rug is essential in any coastal cool interior. If that’s your vibe, look no further. Getting a 100% jute rug at this size for $150 is a dream come true — not to mention it’s got a stellar 4.6/5 star rating and a chic stitched border detail. Reviewers rave that it’s softer than expected, so get ready to walk around barefoot.
Size: 5' x 7'
Price: $96.99
Nothing makes me happier than finding an impossibly unique pick at a good price. Naturally, I was thrilled to stumble upon this minimalist beauty whose irregular lines are on-trend with the current push towards organic design. No matter which colorway you choose, each feels calming and elegant.
Size: 5' x 8'
Price: $273
How fun is this jaguar rug? While jungle cats are often pegged as a maximalist motif, I think the style could work within various designs as a room's focal point. Imagine a simple couch, a side table, and this rug — the opposite of boring. Reviewers rave about its quality and ability to anchor a room.
Pottery Barn
You know that friend who’s effortlessly beautiful and always put together without trying too hard? That sort of nonchalant elegance is how I’d describe Pottery Barn’s rug selection, which offers no shortage of timeless, everyday styles. Most of them are handcrafted, justifying their mid to high-end price points (though they do have some pretty killer sales now and then).
This isn’t where you go to get the latest style blowing up on TikTok; it’s where you go to get the rug that will stick with you forever. If Amazon’s trendy, affordable offerings are the rugs you date, Pottery Barn’s are the rugs you marry. Think gentle blues, warm and cool-toned neutrals, and intricate weaves. I’ve experienced many a Pottery Barn rug, whether it’s in one of their stores or sitting pretty in a family or friend’s house. Put simply, Pottery Barn rugs are quietly perfect.
Size: 3' x 5'
Price: $299
My favorite pieces are those that tell a story, and this Pottery Barn rug certainly looks like it holds its fair share of secrets with its softly worn design. It has all the warmth of a family heirloom without the dust. It feels like home. Pair with similarly weathered woods and woven rattan accents.
Size: 4' x 6'
Price: $499
You know that feeling when you slip into the perfect cable knit sweater? That thick-yarned coziness can be felt underfoot with this best-selling rug. I chose the color Heathered Oatmeal, which feels the most sweater-like to me, though it’s available in several other colorways, including a stunning steel blue.
Size: 5' x 8'
Price: $999
Large-scale medallions create a warm yet dramatic effect in this rug, inspired by antique Turkish styles. While it’s not true vintage, it is hand-knotted in India by a collective of women artisans who uphold classical techniques and pass them along to other female creators. Buying this rug not only feels like owning a piece of history, but also helps to preserve it.
