Trending: Grandmillennial style
Stuffy? More like stuff of childhood dreams...


The rise in 'Grandmillennial' style is bringing granny chic back into our homes.
Come again? Well, if you've never met a chintz you didn’t like then you're probably already a grandmillennial and proud, but for those with a taste for modern interiors, we bet you've already adopted some of this growing trend without even realising it.
The dated, granny-chic style has been slowly creeping back into our homes, and we kinda dig it.
Read Also: What's hot: all the interior trends for 2021
Over the last year we've seen more foxed mirrors, more tassels and fringing – including the return of tasseled lamps –more wild floral prints, more scalloped furniture and mid century modern pieces, and the SS20 collections are awash with wicker, cane and rattan furniture.
In fact, people are even turning to needle point – and even Taylor Swift and Julia Roberts have picked up the needlepoint hobby.
So what's it all about? Grandmillennial style is essentially about modern-day design co-existing with retro elements. It's about incorporating hand-me-downs and inherited pieces, alongside second-hand vintage pieces and reclaimed furniture and making them look at home in a modern interior. Millennials are incorporating dated, previously faux-pas items in their modern homes and giving a fresh take on a look they’ve known all their lives.
Be The First To Know
The Livingetc newsletters are your inside source for what’s shaping interiors now - and what’s next. Discover trend forecasts, smart style ideas, and curated shopping inspiration that brings design to life. Subscribe today and stay ahead of the curve.
Read Also:Spanish bathrooms and four more Global Interior Trends To Look Out For In 2020
Perhaps it's because the heavy florals, the chintz and kitschy decor feels nostalgic and reminds us of the warmth and comfort we felt in our grandparent's homes. It's a look that really evokes that feeling of ‘home’.
Read Also:A FIRST LOOK AT H&M HOME SS20
It's an approachable style, rooted in warmth, with worn-out upholstery and extra ruffles. And for stressed-out young professionals, your grandparent's old armchair might represents a much-needed respite.
This appreciation for the old is very welcome in this day and age, where a more sustainable approach to how we live is top priority, and there's something to be said about finding pleasure with vintage, second-hand pieces.
Your grandparents probably inherited their furniture from their grandparents. And when things are handed down it's not just more sustainable, but there’s an element of storytelling too.
Read Also:Heal’s reveals the most sustainable pieces from its SS20 collection
Pieces that trigger memories or stories are more interesting than those you buy in a shop. They can also show guests your personality and family history, and tell a story about what you collect or where you've travelled.
It's for these reasons perhaps that Grandmillennials are honouring the Wedgwood pieces, floral prints, antique furniture, scallop-edged French linen, and bricks of French-milled lavender soap.
Read Also:We predict that this Moroccan-inspired seating from Habitat will be big in 2020
Think of them as new traditionalists; someone who has an appreciation for the past, and who realises the staying power of good, well-edited design while putting their own fresh spin on it to make it feel updated and unique.
Previously considered to be “stuffy” or “outdated”, drapery, skirts on beds and furniture, slipcovers, Laura Ashley prints, ruffles, chintzy upholstery, palm patterned wallpaper, block-printed table linen, needlepoint cushion covers, blue and white chinoiserie, handed down chinaware, tasseled lampshades, wicker chairs, and antique furniture are officially back in fashion.
The best way to bring this look home? A good old rummage through your grandma's attic or garage.

Lotte is the former Digital Editor for Livingetc, having worked on the launch of the website. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
-
Sateen vs Percale Sheets — What's the Difference, and Which Are Better?
Who would have thought a simple weave pattern could make all the difference to your sleep
By Devin Toolen
-
I Asked Interior Designers to Share the Worst Design Trends They've Seen on Social Media — And What They Want to See Instead
Just because something is trending, doesn't mean it's tasteful — from dupe-culture to OTT lighting, here's what designers hate seeing in homes
By Devin Toolen
-
The simple way to a more sustainable and stylish life with Fisher & Paykel
This incredible new tech saves time, energy and has become the washing machine you need to know about
By Sponsored
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcore
House of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
By Jacky Parker
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trends
Tap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
By Jacky Parker
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effective
Renovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
By Jacky Parker
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and print
This decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
By Jacky Parker
-
Out & Out's new furniture collection is full of stylish storage solutions
This stylish storage will have your home organised in a jiffy - whatever its size
By Jacky Parker
-
Explore Sandra Bullock’s former coastal chic home in Georgia
Sandra Bullock has just sold her beautiful island beach house, giving us a glimpse at her coastal-inspired interior style.
By Lotte Brouwer
-
Stylish flat pack furniture - how this home design staple has suddenly got cool
Thought flat pack furniture was cheap and cheerful? FUZL Studio is proving otherwise with its new collection
By Jacky Parker